Apr 13
8 questions to find your weird (and help you stand the f*ck out!)
Have you met Moshow, the cat rapper?
Moshow grew up in the projects of Baltimore and like many of his mates started rapping; rapping about things that inner city kids rap about — girls, guns, life in the ghetto.
But, Moshow wasn’t a gangster; he was a super nerd, he loved hiking, playing video games. And cats.
Fed up with trying to make it as an angry, shouty rapper. Moshow decided to rap about his actual life — walking in the woods, loving animals, messages of positivity and peace.
Today Moshow has an audience of millions, he’s created an online-cat rap community, published books, designs merch and tours the US!
Lovely story Rach, but relevant, how?
Good Q, but I’m wondering, lovely biz owner, where do you fall on the Moshow scale?
- Are you a Gangster rapper — making noise in a massively crowded space, looking and sounding the same as others? (I’m talking to you life coaches — oof 😉)
- Or are you more Cat rapper — creating something totally aligned to what you believe, fully expressing your ‘you-ness’ and standing out by sharing your point of view?
My raison d’etre is to help business owners find their inner Cat Rapper and help them put it out in the world.
And, this is what this blog is all about; a guide to help you find your wonderful weird and sprinkle it all over your biz! ✨
Warning: accessing your odd, the part of you that was hidden, vilified, or diminished takes a bit of faith and courage.
Heads up pussy cats 🐱
It’s flipping scary trying to carve your own path in business.
We start our enterprises fuelled by dreams of creating something better, or improving what has gone before.
But often the doubts set in.
The pressure to get clients, to make bank, to prove to yourself and others that this biz thing can work….
All these pressures can round off your edges, neutralise your quirks, you start to overlook your instincts and begin apeing others who have the success you long for.
You so wanna fit in.
But fitting in doesn’t attract attention.
Fitting in doesn’t equal impact.
Fitting in doesn’t make money and fitting is in boring.
The antidote to fitting in is to find your wonderfully weird and flaunt it!
I totally subscribe to the view that Different is Better than Better, that our greatest advantage in business is ourselves. That our quirks, weirdness, and experiences are the keys to creating meaningful connections, rising above the noise, and standing out.
So, if you believe this too, take 20 mins out and brainstorm these Qs.
1. Why does your biz exist? What’s your reason for being?
2. What about your start-up story. Why did you start your biz?
3. How do your experiences help you do what you do? And how does it benefit your clients?
4. Do you share your ideal client’s story/history? Have you ‘been there, done that, got the T-shirt’?
5. When people talk about you what words do they use?
6. What do you believe in? (in relation to the work you do)
7. Why do you believe this so strongly?
8. What’s weird, cool, or interesting about you? (Maybe you need to ask others this Q)
Now, have a looky at your answers and ask;
How can these become an advantage in my business?
Where can I dial up my weird on my website (your About page is a great start) or in my bio’s?
What experiences can I share in my content so others recognise themselves in me?
How does my story set me apart from others?
What can happen when you embrace your weird?
I dunno about you, but I like to see examples of how ideas like the one shared above can come to life in the real world.
Introducing Marie….
Marie is a yoga teacher.
Marie is also super clumsy.
This is just one of the things we uncovered during our deep dives together. We also discovered she believes yoga is for everybody, not just stick-thin, young, flexy things. 👏
Now, I reckon if Marie and I hadn’t got together, her brand and message would’ve been a little bit ‘meh’.
Her voice, her philosophy, her rebel yell may well have got lost in a sea of Lulelemon-wearing, coconut water-drinking yogis.
But, her weird wobbly-ness makes her relatable, interesting, and accessible.
Now, she prob won’t appeal to the yoga bunnies of the world, but to her perfect people; yoga newbies, women with big boob/tums, and stiff-hipped 60-somethings, her brand of ‘come as you are’ yoga is refreshing and exciting.
Imagine if Marie hadn’t sprinkled her weird?
If she hadn’t found her uniqueness and exploited it in the service of others. Where would her stressed execs and achy grannies be then?
So, my friends. I invite you (actually, I urge you) to dig a little deeper into what makes you you.
Get curious and remember…
You don’t have to CHANGE who you are. You just have to become MORE of who you are.
Proudly wave your weird flag & shine on 💓
P.S. Finding your weird is my jam, and bread and butter. I’m great at asking Qs that make you see yourself in a whole new mind-bending way that elevates your biz. Sign up to my Tuesletter for more marketing magic.
