PinnedF*ck it, I’m going niche!I am a bit obsessed with this t-shirt, the lady who created it, and the whole darn subject of niching! This is my love letter to the art of niching. Why I love it, why we need it, and how the heck you can find yours. Now before you peace out on me cos the word niche brings you out in hives, let me give you a wee tip. …Niche5 min read
2 days agoHow much marketing do you REALLY need to do?It’s time to answer some meaty marketing Qs. — How much marketing do I really need to do? And how do I know when I’ve done enough? These juicy Qs popped into my DMs recently, and they really really got me thinking. My first thought was ‘shite — that’s a biggie, how do I unpack that? My second thought…Marketing7 min read
Jul 13Please, don’t call your newsletter a newsletter.How big-hearted biz folk successfully package & sell their opt-ins. How precious is your in-box? Do you let any digital nomad scrape their muddy Timberlands on your virtual doormat and make themselves at home? Nope? Same here. I see my in-box as a tiny corner of the digital ether that…Newsletter4 min read
May 11How to answer ‘why should I work with you?’ (without sounding braggy or rambly)It was 2019 when I was first asked THE question. I was fresh from my soul-sucky 9–5, high on the printers ink from my new business cards, and feeling like Marie frickin Forleo (aka Queen of Entrepreneurs) Until…a potential client asked; ‘So why should I work with you? Fluurrfff (that’s…Brand Messaging3 min read
May 4Do you know why you’re awesome? I can help you find out.I reckon many of you reading this are darn cool, interesting, skilled, and talented folk. AND that’s why it’s such a bummer that you’re hunting for clients, and struggling to write and talk about your work in a way that excites you, let alone anyone else. And the answer is…Brand Messaging5 min read
Apr 27How I learned I wasn’t a marketing coach, and what I really am. (And you are too)Ever wondered who the heck you really are? Sure you may go by the title of a life coach, social media consultant, nutritionist, or therapeutic healer. But you, in fact, are none of the above 😬 You are a problem solver. This idea smacked me in the chops when I first heard it. My ego shouted I’m no…Market Research5 min read
Apr 138 questions to find your weird (and help you stand the f*ck out!)Have you met Moshow, the cat rapper? Moshow grew up in the projects of Baltimore and like many of his mates started rapping; rapping about things that inner city kids rap about — girls, guns, life in the ghetto. But, Moshow wasn’t a gangster; he was a super nerd, he…Ethical Marketing4 min read
Mar 22How to retrain your brain into thinking you’re the bomb!Hey Queen, you’re pretty frickin awesome and interesting and fab at what you do… …if only you believed it. The curse of low-self worth has seen many a biz owner fail to live up to their potential and miss out on their dreams. I should know, my early entrepreneurial life…Entrepreneurship4 min read
Mar 23 thoughts on how you can help unf*ck the worldThere’s an interesting dynamic going on in my house right now. The husband is watching rolling news of the crisis in Ukraine. My son is seeing videos of bombing on TikTok. And I’m in the middle, staying out of the doom media coverage, and trying to answer the ‘Why?’ …Subconscious Mind4 min read
Feb 9Wanna stand out? Use your storyToday I want to tell you a story about me telling a story (pretty meta eh?) A few days ago I shared the story behind my biz name in an online group. This was an accidental share. It wasn’t planned, it certainly wasn’t articulated very well, but it made a…Storytelling4 min read
