PinnedF*ck it, I’m going niche!I am a bit obsessed with this t-shirt, the lady who created it, and the whole darn subject of niching! This is my love letter to the art of niching. Why I love it, why we need it, and how the heck you can find yours. Now before you peace out on me cos the word niche brings you out in hives, let me give you a wee tip. …Niche5 min readNiche5 min read
May 10Don’t love marketing? Here’s how haters can get over it.It didn’t feel like marketing, it was so easy and really fun!! These are the words I heard yesterday from an entrepreneur chum after she was invited to speak on a webinar. Marketing fun and easy? Not a chore, a drag, an evil that forces us to prostitute ourselves everyday? YES, YES, YES! I know you may not be on the same…Marketing4 min readMarketing4 min read
May 2Marketing is just starting a conversation, so show ya face folks!Hey there coaches, healers and consultants — wonderful folk who are set to do good in the world. Does your Instagram grid look like this?Mindset Shift6 min readMindset Shift6 min read
Apr 5Why I offer free marketing coaching (and everyone thinks I’m nuts)What the heck are you doing that for? People will think you’re desperate You’ll bankrupt yourself Don’t you value your work? Are you nuts? Of all the feedback I received when I mentioned offering free marketing coaching calls, these are my faves!! Some of this feedback came from respected and…Entrepreneurship4 min readEntrepreneurship4 min read
Mar 293 ways to start & scale your newsletterIf you’re about to jump into your first newsletter, or looking for ways to boost subscribers, here are three ways to get it right… 1. Think about your why Why start a newsletter? Duh Rachael…to get more sales, obvs. A newsletter is a great ‘shop window’, but before you start blasting your peeps with too…Newsletter5 min readNewsletter5 min read
Mar 21In a creative slump? Me too. (Until I did these 2 things)It’s 10am on a Tuesday 2 weeks since I last posted on social, wrote to my email list, or penned anything original, useful, or fresh. (Aside from a very thorough shopping list) Folks, I am in a funk. A creative hole. This slump is making me doubt myself, the path…Entrepreneurship4 min readEntrepreneurship4 min read
Mar 14Elevator schmelevator pitch. Here’s a cool alternative to ‘I help X do Y.’What do you do? Four little words that can give even the most confident biz owner the heebies and the jeebies. It’s not that you don’t know what you do, you bloody well do!! It’s just that it will take you 15 minutes and 7000 words to explain — by…Entrepreneurship3 min readEntrepreneurship3 min read
Jan 16Clarity: why your marketing needs it and how to find it.Content is King? Nah I don’t think so. There’s a new King, Queen, Prince, Princess, and other minor royals in town. And that’s Clarity. I’ve just spent 2 glorious weeks talking to business owners like you and finding out what they want most for their business. First answer: a steady…Messaging5 min readMessaging5 min read
Dec 7, 2022Move over strategy, I want more StrateJoy in ‘23My inbox is making me feel itchy! It’s a hive-inducing puree of goal-setting, planning, and end-of-year-review emails. And I am not digging it at all. For the first time in my 25 years as a working girl (noooo, not that kind of work!) …Business Strategy4 min readBusiness Strategy4 min read
Nov 30, 2022Why I don’t like lead magnets and what I’m doing insteadAlrighty strap in, cos today I have something to confess. Stands up, clears throat, adopts power pose. I think ‘free’ downloads should actually be FREE (instead of conditional free, aka you can have it but only if you give me access to your in-box)Email Marketing4 min readEmail Marketing4 min read
