Don’t love marketing? Here’s how haters can get over it.
It didn’t feel like marketing, it was so easy and really fun!!
These are the words I heard yesterday from an entrepreneur chum after she was invited to speak on a webinar.
Marketing fun and easy? Not a chore, a drag, an evil that forces us to prostitute ourselves everyday?
YES, YES, YES!
I know you may not be on the same page as me…yet. but I don’t think marketing should be something we dread.
It’s just communication, folks.
Communication = something you do every day, but just cos marketing has been wrapped up in funnels and tactics and rules and should’s, it has become this big scary beast that we feel we have to suit up for, put on a different hat, and mentally prepare for.
I reckon the reason my chum had such a good time ‘marketing’ is that she forgot she was marketing.
She forgot she was marketing because she was focused on the 47 people who were attending the webinar.
She knew there was Sarah from Utah who had two kids, one with ADHD, and David from Portland, who could only stay for the first half cos he had a dentist appointment.
She forgot she was marketing and instead shifted into helping Sarah and David etc, answering their questions, giving them advice, and a whole lot of reassurance.
And the result? 46 people stayed till the end of the webinar (poor David had to have a root canal 😶) and 21 followed up with her at the end with questions and to find out more about her services. A win!
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So, over to you. If you pull your hair out every week thinking aggh, I have to write to my list/publish a blog/schedule a post. Ask yourself how can you reframe marketing from a chore, or a drag to fun, easy and effective.
My tip: humanise it.
Instead of conversions or likes or sales, think of the folks in your audience; the Sarah’s of the world juggling neurodivergent kids and the David’s with his major dentistry on the horizon.
How’s about it every time you wrote a blog, or posted you shifted our thinking from ‘gotta create content’ ‘gotta get likes’ ‘gotta grow my audience’
to:
- How can I brighten David’s day today?
- How can I help Sarah feel not so alone?
- How can I answer their burning Qs about….?
The people on your email list, who follow you on social or signed up have opted to learn from you.
Of all the people in the world who could help them with their business growth, love life, diet, or money worries — they have trusted you.
I mean, when you think about it, that’s frickin major.
So do them and you a favour, instead of focusing on hacking the algorithm or vanity metrics, focus on serving them with generosity, creating content and a message that helps them in some way.
Let’s make marketing our biz and building our dreams easy and enjoyable, yah?
If you’re game take 5 mins to reflect on these Qs:
How does thinking about marketing as a generous, helpful, human act, make you feel about marketing? Does it change anything for you? And how would you show up differently if you thought about marketing as generous, helpful, and human?
What conversations do you want to have with your audience?
This is a great Q to ask if you’re thinking ‘Ooo I need some clients, or about to launch something. What do your people need to hear right now?
How can you make it easy for you?
Would it be easier if you didn’t feel like you had to write every week to your list or dance on IG reels? If so, don’t do it. What methods of communication feel easy to you? Ditch the should’s and the best practice and instead focus on quality, care-full (full of care) communication.
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A final word from Mark Silver, he of Heart of Business. His brand message is every act of business can be an act of love
Whilst this sentiment may be a little yin for some of you, there’s truth there.
When we communicate from a place of compassion and care, how can marketing feel shitty?
Go be generous with what you know you lovely people! 😊
P.S. — Loved this? This is only a tiny fraction of the kind of mind explosions, new thinking, and marketing magic that business owners like you get to experience every week when you sign up to the Tuesletter here x
