How my ‘Give a Shit’ mantra helped me to grow, and how it can help you
My word(s) of 2022 were Give A Shit
These three little (uncouth) words encompassed anything I wanted to feel, do, think and habituate in my biz and life.
The three shits I gave this year were:
1. About me
2. The humans I want to help
3. The work I want to share
And I’ve penned a mighty missive on how this happened.👇🏽
As ever, my lessons can be yours too. Feel free to take on the give a shit mantra and build on some of the actions I share below.
Shit 1: About me
Giving a Shit starts with Me and the concept of BE DO HAVE.
Who do I need to BE, in order to DO the things I need to do, to HAVE the life I want.
Future Rach is bolder, more experimental.
She makes offers all the time — she knows that an hour with her is an hour well spent, but she is firmer on those time and energy boundaries, she ignores shiny things, like courses and training (cos she trusts herself and knows she has all she needs within her) and she regularly checks her numbers (as she no longer thinks being crap at maths equals being crap at business). She rests well too.
The shell of future Rach exists, but this year I started to add meat to the bones:
Future Rach actions included:
- Creating 2 new offers
- Experimenting with paid ads
- Connecting with my network weekly via content, calls and online conversations.
- Setting a CEO day to track my numbers and metrics
- Daily walks & naps
Action: Your turn. Who is the Future You.
Figure out what you want in life and ask yourself :
Who would I be?
How would I feel?
And what would I do?
If I already had xxxxxxx in my life. (In my case a very successful business)
If you’re stuck, look around you, who has the things that you want? What personality traits do they have, and what do they value? Then find those things within yourself and surface them.
If you’re interested in the concept of BE DO HAVE, listen here
Shit 2: The humans I want to help (ie you lot)
In 2022 I delivered almost 30 free marketing coaching calls.
Colleagues, coaches, and my husband thought I was bonkers — no one values free stuff they said, they’ll just pick your brain and forget about you. And sure, there were some out there who didn’t turn up or didn’t even say thank you (rude!) but holy cow, these calls opened me up to a world of possibilities and opportunities.
I learned:
- Who I liked helping the most
- Why I liked to help them
- What their big obstacles were (clue: not believing they had something important/useful to share/say)
- What kind of help they needed (it was 1on1 marketing support btw)
6 months on, I am so much clearer on the work I want to do. And that feels good.
Plus, some of these people became clients. Some of these people made big shifts in their businesses, some of these people are now on reading this (hello 👋🏽) and some of these people recommended me to their friends (who are now clients)
So, maybe you don’t want to offer free calls.
BUT, the quickest way to gain clarity and confidence in what you offer and build relationships that will pay off in 3, 6, 12, and 18 months’ time is to converse with your people.
Action: Offer 30/30 calls — exchange 30 minutes of free advice/coaching for 30 mins of their time to ask them questions. Craft a social post about who you want to speak to, (click here for my example) set up a calendar link, and hit publish. Publish it on your channels, email it to friends and family, post it in groups where your people hang out.
Try it. The only thing that’s stopping you is you.
Shit 3: The ideas I want to share.
I ain’t no genius, I’m not saying anything controversial or earth-shattering, in fact much of what I’m sharing has been said before by these amazing concsious business gurus— Caroline, George & Tad.
But I know who I am, I recognize the path I’ve been on, the lessons I learned. how I want to help and who needs me the most. (Tip: the free coaching calls helped HUGELY in this)
I am no special unicorn. You too have an opinion, a point of view, a philosophy, an approach to your work and of course a WHY. But you’re prob too scared to share it.
You could keep churning out copycat vanilla content that makes little impact or you could put down the perfectionist, engagement-obsessive, and algorithm-watching behavior and just have a little fun with it.
Remind yourself:
I am good. Therefore, me taking up space automatically adds goodness to the world.
The bigger the space I take up, the more goodness I add.
It literally does not matter what I look like, say, or do.
(Source: Simone Grace Seol)
Now, I was the marketing coach that told you to focus on others and create purposeful, valuable, and actionable content and yes that’s still me — I believe we’re on this good green planet to take care of others.
But doesn’t all that service sometimes feel a bit dry or stilted?
Now, I am rallying you to unleash your full technicoloured self and post about things that light you up, piss you off, make you think.
Why? Be your imperfect, slightly nutty, sweary, occasionally grumpy self and attract other potty-mouthed nutbuckets that like what you have to say.
I tend to buy stuff from people I like, don’t you?
Action: what are the things that make you, YOU. Are you a dog lover, avid reader, collector of keyrings. Think about the 3–5 things that you could happily talk about all day long, what are the podcasts you listen to, what about the publications you subscribe to. Make a list of the things you love and write about them (only one of these can be your business btw)
And, if these things resonate with your audience (eg I love chatting about spiritual growth and I know my people dig this too) then all the better — instant connection!
Before I go, one final share….this just popped into my inbox
“A successful business is one in which you feel at home. A very successful business is one in which you feel at home and calls others ‘home’ too”
Now, that kinda sums up the impact of all my Give A Shit-ness.
A business created for me and people like me, where we can expand and grow, rumble and rise together.
