Scared to create? 3 (ish) steps to get you over the fear of being seen.
Are you ever taunted by your diary?
Teased by those brightly coloured time blocks marked ‘content creation’ that remind you what you’re NOT doing to grow your business?
It happens to many brilliant creators; in the cold light of day the brilliant blog idea you had at 3am now seems a bit lame and gloomy thoughts swirl around your brain:
What will people think?
Hasn’t it all been said before?
I’m no expert.
Who am I to say this?
Let’s get real. Your ideas are not lame, and frankly if you don’t put them out in the world how will you truly know?
It’s just your pesky fear brain kicking in to shift you from creation to questioning mode. Bah! 😒
Let me hit you with a few truth bombs.
⭐ What you want to say has probably been said before, BUT definitely not in the way you’ll say it.
⭐ The majority of people WILL NOT give a hoot about what you say, and
⭐ YOU DO KNOW what you’re talking about, cos it’s YOUR opinion, your truth.
Confidence comes from competence
I hate to be a Debbie downer but the self-doubt, the fear of embarrassment, and failure that stop you from showing up never go away.
BUT as you start to create, the negative voices get quieter, less paralysing and instead of hearing all the reasons why you shouldn’t write or create, you start to hear a more insistent voice urging you to say something, do something and share your brain.
What’s the worst that can happen?
What do you think will happen if you share an opinion or explain your point of view? You’ll get called out for being a fraud, an ex-colleague will challenge you, or a hater will say something shitty?
Will they though? And if they do, what’s the worst that could happen? (Ponder on this question for a bit — what’s the most godawful terrible thing that could happen if you get a negative comment, and how would you respond?)
Let me tell you what will prob happen to YOU (you being someone with a small but lovely audience)
You’ll get a few likes, some nice comments from people you know, maybe a share or two.
BUT more important than all that, you’ll get a huge sense of accomplishment, a boost of confidence, the knowing that you are someone who stays committed to a plan PLUS the kick to create again.
And the more you do this, the easier it gets.
If you’re ready to start creating, try these 3 (and a bit) steps:
1. Create a schedule that works for you
I used to carve out a whole day for content creation then beat myself up if I didn’t have a winning blog post at the end of the day. It didn’t take me long to realise I’m a little and often kinda girl.
Thanks to George Kao and his marvellous authentic creation course, I came up with this schedule.
- Day 1: brainstorm content ideas based on conversations I’ve had with clients, how I’ve helped them, or things I’ve learned (from courses, podcasts etc)
- Day 2: write for 60 minutes
- Day 3: spend 45 mins polishing
- Day 4: spend 30 mins publishing ( on my website or Medium) and another 30 mins drafting & recording a FB live summarising the key points of what I’ve just written.
- Day 5: post on LinkedIn and/or Instagram
Can you see how breaking a meaty business objective like ‘Create Amazing Content’ into snackable chunks makes it much less intimidating and way more achievable? It’s definitely worked for me.
2. Make yourself accountable
Tell people what you’re going to do.
Find a business buddy and announce you’re going to create one new piece of content every week and it’s their job to help you to stick to this. (Find someone on the same business journey as you so you can reciprocate and be their accountability buddy)
This is sooo useful if you’re a procrastinator like me. It’s too easy to let myself down but would I ever disappoint or fail someone else — no way!!
Accountability can come in many guises, I’m a huge fan of online content creation or productivity sessions. I’ve love GoGoDone — essentially an online session with other business owners who are also committed to creating. You start the session declaring your intention, work independently on your project, then come together at the end to report back on how it went.
My productivity goes through the roof when I book in a GoGo Done session, as does my happiness levels — I’ve met some wonderful people from all corners of the globe
⭐Fun fact: I get my happys from connecting with new people!
3. Just write
So hurrah for having a schedule and accountability, but you still don’t know what the heck to write? Never fear, I got you.
Most of the fear around creating or being visible comes from a loathing of selling or promoting yourself. If this sounds like you, flip this around and think about how you can Market your Message, not yourself. (Thanks to Tad Hargrave from Marketing for Hippies for this notion)
Now, you’re probably thinking, err, I don’t have a message, but I beg to differ. You may not have a fully-formed perspective on why you do what you do but you certainly know why you started your business, what opportunity or gap you saw in the market or what cheeses you off about the industry you work in.
Set yourself a timer for 15 minutes, pick a couple of these prompts and just start writing.
- What inspired you to start your business?
- Why does what you do matter (to you, your clients, your family or community, the world!)
- If you could wave a magic wand and make all clients understand/believe in something. What would it be and why?
- Who in your industry inspires you, why?
- What pisses you off in your industry, and why?
- How do you actually help clients?
- What have you learned recently that your clients need to hear?
- In what ways are you like your client? What have you got in common and how does that help them?
- Who are your favourite people to work with, why are they such a perfect fit?
- What do you want to be known for? If in 12 months time you could be known as The X Guy or Gal what would that be?
Once the 15 minutes are up, have a read-back. I bet this free-flow writing has unearthed some gold? Now, don’t do what you usually do (i.e. criticise what you’ve written and file it away) Keep on writing. There’s truth and there’s brilliance there.
3a. Post, publish, put it out there!
This is the most important step folks.
Get your thoughts out of your head or outta Google drive and onto a platform where people can see it, comment and feedback.
I’d love to be one of those people, tag me on one of the socials below and I’ll tell you what I think!
That’s it. There ain’t no short-cut or hack to getting over the fear of being seen.
It really is as simple as training your brain so you become totally comfortable saying what is in your heart and mind.
It takes time, it takes a ‘f*ck it’ attitude, but it’s what you and your business need.
This I know.
If you like these words you’ll dig my Tuesletter — it’s full of marketing smarts, stuff to make you smile and soulful growth strategies — for you and your biz! You can sign up here if ya want x